Helping technical B2B SaaS startups build successful go-to-market programs.

It starts with the development of a comprehensive growth strategy that identifies key opportunities across each lever of SaaS growth: acquisition, retention and monetization. The strategy comes to life by equipping the team with frameworks and best practices processes for high-velocity experimentation, and high-impact results.

Nurture your existing customers with timely, cross-channel, personalized communications in their preferred spaces (email, web, mobile, in-app, and more). This involves segmenting users based on common traits and pinpointing pivotal comments in their journey to trigger personalized communications.

Establish new paid and organic channels that attract high-value customers from the ground up, supported by thorough analytics and detailed reporting. Leverage existing resources or utilizing suitable resources from my network. Areas of expertise include paid search, paid social, display advertising, and organic search.

Evaluate the existing team’s capabilities and deficits, and address these gaps through recruitment or by leveraging external resources. Lead the recruitment process for marketing and growth leadership positions, which includes collaborating with recruiters, crafting the interview process, and participating in the interview panel.

Establish a strategy and implementation roadmap that ensures you have the proper analytics tools to measure your growth activities. Build the reports for tracking customer acquisition, retention, revenue generation, and lifetime value (LTV). Develop growth models that are both visually clear and based on quantitative data.

Serving as your interim, fractional Head of Growth, enabling you to execute faster with better results! Engagements start at 1 day per week, with the possibility of expansion. I’ll help manage the team, define the strategy and goals, interact with C-suite, and recruit new roles.